Communicating to Jurors Across the Ideological Divide

Published by Workers' Injury Law & Advocacy Group and Workers Injury Law & Advocacy Group


Each of us builds our sense of right and wrong based on our own ideological point-of-view. Which means we have a hard time understanding how jurors with a different point-of-view than our own come to a different conclusion about a “just” outcome. This session will show how you can apply Moral Foundation Theory to the development of your case in order to better understand and communicate with jurors across the ideological spectrum.

Ed Lazarus
Ed Lazarus is a partner in the trial strategy firm Winning Works, co-author of Winning Case Prep-aration (Trial Guides, 2018), and president of Lazarus Strategic Services.

Command of the current research and science in the areas of decision-making, persuasive commu-nications, and communications strategy, as well as the jury bias model, set Winning Works apart. Lazarus’ clients have achieved verdicts totaling more than three billion dollars using his strategic insights, case theming...More

Originally Published

April 23, 2019

Program Titles and Supporting Materials

This program contains the following components:

  • Communicating to Jurors Across the Ideological Divide
  • Communicating to Jurors Across the Ideological Divide - Paper

How To Attend

Join the self-paced program from your office, home, or hotel room using a computer and high speed internet connection. You may start and stop the program at your convenience, continue where you left off, and review supporting materials as often as you like. Please note: Internet Explorer is no longer a supported browser. We recommend using Google Chrome, Mozilla Firefox or Safari for best results.

Technical Requirements

You may access this course on a computer or mobile device with high speed internet (iPhones require iOS 10 or higher). Recommended browsers are Google Chrome or Mozilla Firefox.


This program has not been submitted for credit in any jurisdiction.

Registrants will receive a Certificate of Attendance/Completion that may or may not meet credit requirements in various jurisdictions.

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SeminarWeb and Workers Injury Law & Advocacy Group programs are non-refundable.

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